'CHLOE'

'Chloe' will be the artist that I am using for my solo music video. I have essentially replaced the actress playing as the musician from Jazmine to now Chloe. 'Chloe' the artist is not drastically different from Jazmine in terms of her attitude to music, despite Chloe now being slightly more upbeat, light-hearted and trendy. Chloe is a young teenager who used to attend the performing arts school of The Brits School. That is where she perfected her singing and acting skills, which later landed her an international record deal with RCA Records once she was discovered through her regular song cover videos that she uploaded onto YouTube. 

The type of music she makes again is similar as it is contemporary pop ballads about love, which links to her similar artists of Christina Aguilera, Adele and Alicia Keys. But I also feel as though Chloe is overall very similar to Ariana Grande due to her cuteness, trendiness and innocence. Chloe sings about being in love and enjoying her youth. She again likes to keep up to date with trends on social media and enjoys keeping contact with her fanbase. Chloe similarly appeals to the target audience of teenagers and young adults, preferably girls/women, ranging from the ages of 8 year olds - 25 year olds+ as the primary target audience. Her psychographics would also again be in the category of ABCD and E as her music is relatable and can preferably relate to anybody regardless of where they are within the hegemonic social structure in society.