Digipak's often gain publicity through advertisements. This is most commonly done through the feature of magazine adverts for digipak's. Adverts for digipak's are often used to allow the public to familiarise themselves with the new album and to familiarise themselves with the artists. This allows them to know what to be looking out for when getting new music.
Most commonly, magazines advertising new digipak releases traditionally follow the conventions of: featuring the artist of the album, the name of the album, the songs that the public already knows included within the album, the release date of the album, the name of the artist, further information details on the artist such as a website and, platforms in which the album can be listened by. Within this example of a magazine digipak advertisement by Lana Del Rey for her album 'Born To Die', it features all of these conventions. This advertisement features: the artist, the same front cover of the album cover, the name of the artist, the name of the album, the release date, further information details with the website of the artist, the singles that her album includes and the platform of 'Amazon' in which people can hear her new album.
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